The momentum doesn’t appear to be slowing down
Thanks to the passing of the Farm Bill in late 2018—containing a provision legalizing hemp, a species of non-psychoactive cannabis that CBD can be extracted from—hemp and CBD are on major retailers’ radar.
The CBD market is moving towards mainstream retailers and is projected to be over $20 billion in sales by 2024. Walgreens, Sprout, CVS, Ulta Beauty, GNC Holdings, Urban Outfitters are just a handful of retailers offering or looking to offer, CBD products to consumers.
According to Christina Hartwell from Little Mary and Jane, ”the industry is on the verge of moving beyond merely CBD and exploring the full spectrum of Hemp (Cannabis Sativa L).”
The potential of CBD and hemp products appears to be endless due to newly emerging scientific data.
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